I am a PC

"I am a PC" is a new,unique Microsoft advertisement which enable all users to record their video or photos and upload them on the Microsoft website.This $300 million advertise is also displayed live on the Microsoft website and even on the massive TV/billboards all around the world.Without a doubt their motto "Life with out walls" is a significant concept in this campaign which use all potential they have. In fact they use their users to help them to be unique. Their marketing strategy by using millions of users is really fascinating. Microsoft is one of the the most beloved and consistently popular brands all around the world,and they know very well people like to be in the thick of action and this works.Enable users to show themselves by uploading and just say "I am a PC "and what ever they like.

In terms of Marketing for such a stunning brand like Microsoft ,advertise should impact other people who use other products because everyone knows what is it about and how good that product is. It is just matter of competitive advantages and the popularity. In this case Microsoft use their users to influence others to join Microsoft family and use it. As a marketing manager when you want to design an advertisement you should think about everything, and meaningless concept is as important as the important one.See everyone,from age 0-120,male and female, unemployment and pilot,child and matured,everyone could be a potential customer for your products. Think again before any decision about your advertisement.believe me or not but it works.