What is a Brand and what is branding? These are buzzwords in new business language. A Brand is your product’s personality which you have to identify it before marketing or advertising. In fact some people believe Branding is the first step and happens before marketing and advertising. Frankel (2008) says: “First you create the brand, and then you raise awareness of it”. However Branding is not only about awareness, your customers have to perceive your product as the best and only one in market and they should be happy to pay for your brand. But what is a brand? Is it your product or service, your logo or business card? No, it is the personality of your company. Roeser (2008) claims Brand is “what your customers think of you and say about you when they've left your company". The brand is what your organization stands for. Try to find what you are stand for before others.
And be sure a good brand can make a good image of your company in customers’ mind. It shows something is different in your business than others. You can persuade people to do anything you want; no doubt they will buy your brand not your product. Make a good brand before anything else.
And be sure a good brand can make a good image of your company in customers’ mind. It shows something is different in your business than others. You can persuade people to do anything you want; no doubt they will buy your brand not your product. Make a good brand before anything else.
No comments:
Post a Comment